What is a "hit", "unique" or "page view"
Beware "hits" - make sure that
the smooth talking salesman does not try to "con" you
Make sure that you understand the following three terms that are used, almost
interchangeably, to talk about the numbers of people visiting your web site.If
you do not understand them, a smooth tongued salesman will try to con you, with
talk of large numbers of "hits"
- "Unique" or "visit"
- this is what you really want to know. It means one individual
visitor, who arrives at your web site and proceeds to browse
- "page views" or "impressions"
- once a "unique" gets to your site they will look at 1 or 2 or
3 or more pages. On average they will look at at about 2.5 pages. In geek
speak, each page a visitor looks at is called a "page view" or "impression".
Basically the more pages each unique visitor looks at, the more chance you
have of making a sale.
- "hits" - the real Black Sheep in the family.
The average web site owner thinks that it means visitors, but it does not.
In geek speak it refers to the "number of files downloaded". Important
to a geek but not to you or me. If you imagine the average web page, it has
photos (each photo is a file and hence a hit) and lots of buttons (each button
is a file and hence a hit). The average page ahs about 15 of these, essentially
So one visit to an average hotel web site will generate
3 page views and 45 hits
or 1 visit = 3 page views = 45 hits
So when I say the average hotel site generates only 5 visits per day, pity
the web site owner who puffs out his chest and tells me proudly it must be exceptional
as it is getting 200 hits per day. 200 hits means around 5 unique visits and
very infrequent bookings (it takes around 100 web site visitors to get 1 hotel
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