The birth of a hotel web site - our expectations of growth in traffic over the first six months

I analysed the monthly number of  individual visits (uniques) from the log files for a number of hotels that I have written sites for. In fairness to the hotels concerned, I have not used their names

Hotel month 1 month 2 month 3 month 4 month 5 month 6
hotel A 412 1333 1669 1768 2125 2350
.
hotel B 196 571 1586 1518 1733 1766
.
hotel C 155 700 793 1703 1417 1800
.
hotel D 191 393 570 1045 1227 1216
.
hotel E na 710 1261 1900
.
hotel F na 542 1109 1400

You can see that there is a reasonably "common" pattern, even though the hotels are very different ranging from b&b through low priced holiday to high priced country house.

Basically it take around three to four months to see what sort of numbers of visitors the hotel can expect, and  after that time period a hotel should see Soft Options delivering them at least 30 to 60 visits a day.

Why the spread, the answer (probably) lies in

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