How to make a web site work?
So far I have established
- that the average hotel web site can expect to get less than 10 individuals
looking at it each day(details)
- that you need 100 to 150 individuals looking at a hotel web site
to get a booking (details)
It is clear to me that you need at least 25 people a day looking at
your web site before you can expect 1 to 2 reservations a week, which
is when critical mass is reached and the web site becomes an important part
of the normal running of the hotel
So the question is how do you get 25 people a day, in a world
where very few hotels achieve this?
Some figures from two new sites, one launched in December
and one in January
- these are an analysis of unique users, of two sites that I manage. They
are for hotels I do not own, and where the owners have bought my normal design
and management package
- The blue "total" bar is the relevant figure. It is the sum of
the other bars, and the green bar does include anyone with a ".com"
address, like AOL, on their browser
- the graphs above show that after three months they could expect to see 250
to 350 individual users each week
- that is around 40 individuals per day
And for a site that I took over in December, that had already been
established
- It was running at about 5 unique browsers a day when I took it over
- It has now got up to about 60 per day (over 400 per week on the graph below
- So how is it that I can get these hotels more traffic on their web
site?