How to make a web site work?

So far I have established

It is clear to me that you need at least 25 people a day looking at your web site before you can expect 1 to 2 reservations a week, which is when critical mass is reached and the web site becomes an important part of the normal running of the hotel

So the question is how do you get 25 people a day, in a world where very few hotels achieve this?

Some figures from two new sites, one launched in December and one in January

wpe48.jpg (17400 bytes)

And for a site that I took over in December, that had already been established

wpe2C.jpg (18571 bytes)