The front page has given the visitor to your web site an introduction to your business, now this page will tell them in more detail what you are about, and why they should buy your product.
You are now dealing with people who have looked at your front page, and have decided that they want to know more
It is an opportunity to put in lots of photographs to back up your sales pitch - the visitor, at this stage, is prepared to wait longer for a page to download, provided that it gives them lots more information to base a buying decision on.
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